Australian entertainment and media – at a glance
Review of 2015
Total Australian entertainment and media spending grew by 6.4 percent in 2015, compared to a growth of 6.0 percent globally and 7.4 percent in Asia-Pacific.
Consumer spending continued to grow in 2015, with growth of 5.1 percent on 2014, in large part due to good performances by filmed entertainment and interactive games (especially from digital in game purchases).
The advertising market continued to grow in 2015, growing by 8.7 percent on 2014, however these revenues are spread over many players and channels. Internet advertising again experienced the most growth, increasing by a healthy 28.6 percent.
The next five years
PwC expects Australia’s total entertainment and media market to grow at a 4.1 percent compound annual growth rate from $38.9 billion in 2015, to reach $47.4 billion in 2020. Consumer spending continues to dominate the entertainment and media market and is expected to grow to $28.7 billion by 2020, a compound annual growth rate of 3.7 percent. We expect interactive games to be the fastest growing consumer sector, with an 8.1 percent compound annual growth rate and internet access to remain the largest sector, reaching $13.8 billion by 2020.
Advertising spending is expected to reach $18.7 billion by 2020, a compound annual growth rate of 4.7 percent. By 2020, internet advertising will clearly dominate the advertising sector, reaching $10 billion or approximately 50 percent of the market.