Growth through diversity:
talent, geography and business models
The Australian Entertainment & Media Outlook 2016 - 2020, our fifteenth edition
Click here to watch the official Outlook launch video
2016 is the fifteenth year PwC Australia has been producing its industry bible, the Entertainment & Media Outlook. Forecasting revenues in advertising and consumer/end-user expenditure for five year periods - this year covering 2016-2020 - is the Outlook’s centerpiece. Accompanying revenue forecasts for the 12 sectors is a range of commentary, insights, infographics and interviews with industry professionals.
The year that was: 2015
6.4 percent growth to $38.9 billion, made up of 5.1 percent growth in consumer spending to $24.0 billion and 8.7 percent growth in advertising to $14.9 billion.
Our forecasts: 2016-2020
4.1 percent total market CAGR to reach $47.4 billion, consumer spending 3.7 percent CAGR to reach $28.7 billion and advertising 4.7 percent CAGR to reach $18.7 billion.
E & M talent search
To understand how diverse the entertainment and media industries are, we used PwC’s Geospatial Economic Model and census data to find out where we live, what languages we speak and the gender mix. We have split this by location, as defined by the latest census, and by industry as defined by the Australian and New Zealand Standard Industrial Classification (ANZSIC).
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